My path has been anything but linear: mechanical engineering degree, a PhD in materials and design, years teaching at universities, running research projects… and from 2019 helping teams nail their product strategy?

Yep.

Turns out, research and product have a lot in common: both fail when they get too theoretical.

So why work with me?


Because I believe product strategy should be practical, actionable, and built for execution, not just a document that collects dust. Through workshops, coaching, and hands-on strategy, I will help you align on your priorities, make smarter decisions, and move forward with clarity.